About Us

Welcome to our little corner of the internet! We are two lifelong friends, raised in a small town by the water, where our love for fishing began at an early age. Growing up, we spent countless hours casting our lines into the shimmering bay, dreaming of the big catch and sharing stories of our adventures.

Our passion for fishing has led us to explore every inch of our local waters, but as we grew older, we realized that the right bait can make all the difference. That’s when we decided to take matters into our own hands and started making our own soft lure baits from scratch. What began as a fun experiment quickly turned into a dedicated hobby, as we discovered the joy of crafting lures that not only attract fish but also reflect our unique styles and preferences.

We take pride in using high-quality materials and innovative designs to create lures that help fellow fishing enthusiasts enjoy their time on the water. Each lure we make is a labor of love, inspired by the beautiful landscapes of our hometown and the thrill of the catch.

Join us on our journey as we share tips, tricks, and stories from our fishing escapades. We believe that the best memories are made by the water, and we can’t wait to help you create your own unforgettable experiences with our hand-crafted soft lures. Thank you for being a part of our adventure!